Your China Business Expert

30+ years of real business experience in China at your service

















đź’ˇ Alberto Antinucci is a strategist in China Market Entry Strategy and Applied Artificial Intelligence, and an internationally recognized public speaker and university professor.

🌏 With over 30 years of operational experience in Mainland China and Hong Kong, he advises European and Asian organizations on China market expansion, platform ecosystem strategy, cross-border growth, and competitive positioning within the China digital economy.

🗣️ His work focuses on helping companies navigate regulatory frameworks, platform-based competition, B2B marketplace dynamics, and the structural differences between Chinese and Western business systems.

đź“– Alberto serves as Visiting Lecturer for Alibaba Global Initiatives, where he develops and delivers executive programs on Business Strategy in China. He also teaches Applied Artificial Intelligence, with a focus on AI strategy, digital transformation, and governance in regulated sectors.

📢 He regularly speaks on China's geoeconomics, digital platforms, China–Europe trade dynamics, negotiation strategy with Chinese counterparts, and the long-term strategic implications of China’s technological acceleration.

30+ 

Years of Experience

88+

Managed Brands 

320+

Clients  Worldwide

What they say about us:





"No need to speak Chinese

if you don't know 

how to speak to a Chinese."

Alberto Antinucci

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